ToiletDay.org and Matt Damon want you to donate your voice — that is your Twitter or Facebook voice — to talk shi*t about the global toilet crisis.
Starting Monday, individuals can authorize ToiletDay.org to post once daily status updates from either their Facebook or Twitter account until World Toilet Day this Saturday, Nov. 19. If you chose to sign up, ToiletDay.org’s daily posts will be blasted from your account without your review of each individual message.
Billions of people around the world lack access to toilets, causing a host of infectious illnesses. Children in developing countries often carry 1,000 parasitic worms in their bodies due to poor sanitation, according to ToiletDay.org. More people in the world have mobile phones than access to toilets.
The “Talk sh*t all week” campaign is using social media to spark conversations about global sanitation issues. The campaign is using expletives such as “shit” and “crap” to draw attention to the cause with a bit of humor, explains Mike McCamon, chief community officer of Water.org.
“We’re talking about something no one knows how to address, and we’re using the words to talk about it,” McMahon says about the campaign’s word choice.
The first message, being tweeted Monday, says “More people have a mobile phone than a toilet” and uses the Twitter hashtag #TalkShit. Similar updates will be shared daily for the next six days, although you can sign up at any point during the week. If you’re concerned about indefinitely handing over permission to your account, the campaign assures participants their access will only last through Saturday.
The campaign is a partnership between Water.org (co-founded by Matt Damon, who lends his voice in videos including the one above), the Gates Foundation, Acumen, ONE, Watertoilet.org, Change.org and Water for People. It uses similar technology to Water.org’s “Twitter Twakeover” this summer, which surrendered the organization’s @Water handle to the user who racked up the most votes from an online competition.
Do you think this catchy campaign lingo will help attract new advocates for global sanitation issues? Tell us in the comments.