Though it’s a Western about an ugly lizard, Rango was quite a draw over the weekend, and The Adjustment Bureau was no slouch either. While overall weekend business was off 32 percent from last year’s Alice in Wonderland madness, it was up from the comparable weekends in 2009 and 2008. (…)
The Adjustment Bureau debuted in second with $21.2 million on nearly 3,200 screens at 2,840 locations. Its start was close to Unknown’s last month, and it was a big improvement over Matt Damon’s last vehicle Hereafter ($12 million). In fact, Bureau posted the highest-grossing opening yet for a top-billed Damon movie outside of the Bourne series. In its marketing, the movie was concisely pitched as an exciting romantic thriller with a fantastical angle. According to distributor Universal Pictures, the audience was 73 percent aged 30 years and older and 53 percent female.
Wednesday March 9th, 2011 · by Annie