Hereafter home video sales to benefit Japan relief efforts

The Matt Damon-starring movie “Hereafter” was pulled from theaters in Japan earlier this week, and Warner Bros. is using the film’s Tuesday release on DVD and Blu-ray as a way to raise money for relief efforts.

According to the L.A. Times, Warner Bros. Home Entertainment is donating an unspecified percentage of DVD and Blu-ray sales to the Japanese Red Cross Society following the devastating earthquake and tsunami that hit the nation last Friday. Those familiar with the matter tell the Times that the donation will be in the ballpark of $1 million.

The Clint Eastwood-directed film focuses on grief and the afterlife, but it does contain a scene depicting a tsunami wreaking havoc on a coastal town. It’s been playing in Japan since February. A Warner Bros. rep explained to CNN, “In deference to the tragic unfolding events in Japan, we have pulled ‘Hereafter’ from the theaters.”

The Warner Bros. rep added that the opening of Anthony Hopkins’ horror thriller “The Rite,” which was originally scheduled to bow this weekend in Japan, has been postponed.

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